Go to the SEO Copywriting blog at http://bit.ly/JIB8oR to view the full video post!

Yes, Google is at it again with yet another update named after a black-and-white animal: the Penguin. And like the Panda update before it (http://bit.ly/pPSMb3), this has site owners scared.

Not to worry! Tune in as Heather discusses seo content strategy for successfully dealing with the Penguin update – and tips to improve your site’s performance with new content opportunities.

In the end, well written content will prevail, no matter the update Google throws out there.

If you’d like to learn more about SEO Copywriting, please sign up for either my daily or weekly SEO Copywriting Buzz newsletter and in return, you’ll receive my “How to write for Google” whitepaper free! Just go to: http://bit.ly/8wdiEh.

And if you have a question or a suggestion for a topic, please let me know! You can email me [at] heather@seocopywriting.com, or find me on Twitter @heatherlloyd.

Look forward to hearing from you!

Duration : 0:5:48

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Technorati Tags: content strategy, google, Google Penguin, how to, seo, SEO Content Strategy, seo copywriting, SEO Copywriting Tips, SEO strategy

http://www.twiwebdesign.com
This Week in Web Design helps you accelerate your web design career by teaching you the Creative, Business, Technology and Marketing secrets from our expert hosts and guests.

Our Sponsors:

http://app.chrometa.com

http://www.godaddy.com/

Use Code Web40

Our Content Partners:

http://www.theskool.co

Join us LIVE every Tuesday at 2:30 PM PST or 5:30 EST at:

http://www.justin.tv/thisweekin

How do I design great icons for my website?
Today we answer the question: “How do I design great icons for my website?”
How do I pick a style? Or what program should I use? Illustrator or photoshop? Can you show me how you build one?
Stick around and watch us work.

We will answer the following questions:
1. Do I use icons as wayfinding?
2. What style should I choose for my icons?
3. In what program should I create them?

Resources from this episode:

To Learn Basics:

http://www.lynda.com/

http://teamtreehouse.com/

Join the Producers Program:

http://www.twiwebdesign.net

Follow TWiWebDesign on Twitter:

http://twitter.com/thisweekinweb

Follow Jose on Twitter:

http://twitter.com/josecaballer

Like us on Facebook:
http://www.facebook.com/twiwebdesign

Duration : 0:32:15

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Technorati Tags: adobe, Aure Gimon, CSS, design, Design Basics, digital agency, Digital Education, educational, funny, Good Icons, graphic design, how to, html, Icon Design, Icons, Illustrator, Jose Caballer, Knowledgeable, Marketing, photoshop, professional, Razorfish, simple, strategy, The Skool, This Week In, ThisWeekIn.com, visual, web design, web development, website

http://iceflowstudios.com | http://facebook.com/iceflowstudios | http://twitter.com/iceflowStudios

Create a search bar in Photoshop. Make sure to check out http://365psd.com and http://tutvid.com

Duration : 0:4:52

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Technorati Tags: Adjustments, adobe, Adobe CS5, Adobe Photoshop, Adobe Photoshop CS5, bar, basics, beginner, cs4, cs5, design, Download Photoshop, editing, Edits, effects, how, how to, photo, photoshop, Photoshop CS4, Photoshop CS5, Retouching, search, to, Touchups, tutorial, tutorials, web

http://www.localinternetmarketinguniversity.com How to find clients using Facebook. There are hundreds of local businesses who are desperate for help with their Local internet marketing and Facebook is a great place to find them!

This is just one of many simple and effective methods to get local business clients that we teach at Local Internet Marketing University.

If you’re struggling to get high quality local clients then check out all the awesome methods that have helped us build successful local marketing consulting businesses.

Duration : 0:7:46

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Technorati Tags: Business, facebook, how to, How to find clients, internet marketing consulting, local internet marketing, offline consulting, Offline marketing

Today Jose and Aure answer the question: “How do I build the perfect website?” Aure and I will share 3 projects with you and tell you how they did it!

1. What does it take from a design standpoint?
2. What does it take from a business standpoint?
3. What does it take from a marketing standpoint?
4. What does it take from a technology standpoint

This Week in Web Design helps you accelerate your web design career by teaching you the Creative, Business, Technology and Marketing secrets from our expert hosts and guests.

To Learn Basics:

http://www.lynda.com/

http://teamtreehouse.com/

Join the Producers Program:

http://www.twiwebdesign.net

Follow TWiWebdesign on Twitter:

http://twitter.com/thisweekinweb

Follow Jose on Twitter:

http://twitter.com/josecaballer

Like us on Facebook:
http://www.facebook.com/twiwebdesign

Duration : 0:28:14

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Technorati Tags: Adobe Dreamweaver, Aure Gimon, build, career, Color Theory, CSS, demo, design, digital, digital media, dreamweaver, drupal, Drupal 7, Fireworks, flash, freelance, graphics, how to, html, Illustrator, Jacob Pittassi, job, logo, logo design, media, mobile, mobile device, photoshop, site, software, software tutorial, tips, tricks, tutorial, typography, video, web, web design, Web Fonts, website, World Wide Web

Jose discusses the challenges of assembling a web development team, how to structure it, and the do’s and don’ts of management.

Learn Basics:

http://www.lynda.com/

http://teamtreehouse.com/

FEDO Assessment:

http://www.slideshare.net/thegroop/fedo-assesment-110211

Resources & Responsbilities:

http://slidesha.re/wJreXr

Join the Producers Program:
http://thisweekinwebdesign.com/

Duration : 0:30:29

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Technorati Tags: Adobe Dreamweaver, Aure Gimon, build, career, Color Theory, CSS, demo, design, digital, digital media, dreamweaver, drupal, Drupal 7, Fireworks, flash, freelance, graphics, how to, html, Illustrator, Jacob Pittassi, job, logo, logo design, media, mobile, mobile device, photoshop, site, software, software tutorial, tips, tricks, tutorial, typography, video, web, web design, Web Fonts, website, World Wide Web

http://rseo.co/youtube-seo-tips ► YouTube SEO Tips from the YouTube Creator Playbook. YouTube put all their best practices and strategies into this book and offered some advice as to what affects the YouTube search algorithm and how you can best optimize your videos to take advantage of YouTube SEO.

10 Tips for YouTube SEO
YouTube SEO Tip #1) Likes and favorites increase your videos rankings in YouTube search.

YouTube SEO Tip #2) Publishing videos regularily to YouTube will improve your rankings in the YouTube search algorithm.

YouTube SEO Tip #3) More content will lead to more viewership and more rankings in the algorithm. YouTube wants you to keep posting videos to YouTube.

Metadata is critical
YouTube SEO Tip #4) Write good titles. Put keywords first and branding at the end. Make sure they are compelling titles.

YouTube SEO Tip #5) Include keywords in your tags and place those most important keywords and keyword phrases at the start of your tags fields. Include common and specific keywords (dont spam). write 12 or more tags and use as much of the characters as possible.

YouTube SEO Tip #6) Put your most compelling information first in your videos’ description on YouTube and be sure to include plenty of keywords. Make sure you include links to other content you own and any other links that users could use to learn more about you. Also include a recurring keyword tagline.

YouTube SEO Tip #7) YouTube’s search algortithm favors videos that link to and drive traffic to other YouTube assets within annotations.

YouTube SEO Tip #8) Having your videos listed in playlists improves your content’s rankings in YouTube.

YouTube SEO Tip #9) Having a lot of video responses will also help indicate to YouTube that your video is popular and relevant and will help with SEO for YouTube.

YouTube SEO Tip #10) Respond to comments in the first hours after the video is published because building comments early helps build rankings in YouTube search.

More YouTube Video SEO Tips:

http://www.reelseo.com/seo-for-video/#youtube

LET’S CONNECT!

http://www.facebook.com/reelseo

http://twitter.com/reelseo

http://www.reelseo.com

YouTube’s Creators Playbook – http://www.youtube.com/creators/content/The_YouTube_Creator_Playbook_gPresentation.pdf

Duration : 0:4:13

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Technorati Tags: 10 YouTube SEO Tips, advice, algorithm, how to, rankings, ReelSeo, reelweb, search, Search Engine Optimization, seo, seo tips, tip, tips, video marketing, video seo, vseo, YouTube, YouTube Marketing, youtube optimization, Youtube rankings, YouTube search, YouTube SEO, YouTube SEO Tips, youtube tips

Whether you’re a Student, a Freelancer, and Entrepreneur, or a Career-Changer, today’s episode will guide you on how to get a job in web design, user experience, or Development.

INC Magazine Article:

http://www.inc.com/keith-cline/talent-shortages-in-2012.html?nav=linkedin

FEDO Assessment:

http://www.slideshare.net/thegroop/fedo-assesment-110211

Learn Basics:

http://www.lynda.com/

http://teamtreehouse.com/

Job Boards

http://jobs.37signals.com/http://www.coroflot.com/public/jobs_browse.asp

http://www.behance.net/joblist

https://www.elance.com/r/jobs/

Agencies:

http://www.rga.com/

http://razorfish.com/

http://www.possibleworldwide.com/

Talent Agencies:

http://artisancreative.com/

http://vitamintalent.com/

http://www.creativegroup.com/

Duration : 0:30:12

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Technorati Tags: Adobe Dreamweaver, Aure Gimon, build, career, Color Theory, CSS, demo, design, digital, digital media, dreamweaver, drupal, Drupal 7, Fireworks, flash, freelance, graphics, how to, html, Illustrator, Jacob Pittassi, job, logo, logo design, media, mobile, mobile device, photoshop, site, software, software tutorial, tips, tricks, tutorial, typography, video, web, web design, Web Fonts, website, World Wide Web

Working in web design requires negotiating with clients, but how do you negotiate when your client is also your boss? Host Jose Caballer discusses this issue with in-house designer (and Groop Skool alumni!) Eric Patrick. Along with co-host Aure Gimon, the team discuss the challenges of integrating a Scrum philosophy amongst an internal design team within an established corporation. Strategies for getting early buy-in from supervisors, maintaining momentum in a challenging environment, and avoiding miscommunication within a team by aligning around user stories are all discussed. Plus Aure designs a tablet interface for ThisWeekIn!

00:00 Open
03:19 Introduction to guest Eric Patrick and co-host Aure Gimon
05:16 Reality Check for the ThisWeekIn redesign
07:00 Talking about Groop Skool with recent alumni Eric
09:00 Jose tries to fight what he calls “diddle-daddle”
10:50 The ThisWeekIn team loves GoToMeeting!
12:00 Eric talks about the challenges for developing and designing in-house
17:30 Shiny object syndrome and how to protect against it.
19:00 Pitching fixed fee, variable scope projects with an agile/scrum philosophy
20:30 Mitigating risk as you pitch projects.
22:45 Dropping in on Aure’s work on the ThisWeekIn main page developed for a tablet.
23:30 Launchpad conference for tablet developers: Jose is going to be there.
28:00 Why you need to read Seth Godin’s Ship It immediately after this episode
31:00 Planning using scrum with index cards and timing out the development process internally
32:30 “I am the world’s laziest designer”: why low-fi project planning tools help keep things fluid and open in a gropu setting
37:00 “You’re just a moderator, learn to listen to your client.”
40:00 Apple develops for the entire lifespan of the product, not the feature set
42:00 Eric talks about how you can only design successfully once you know your user’s stories
45:00 Building user story based off of Aure’s work and our user profiles
47:00 Self-sufficiency as an entrepreneur and as a viewer of ThisWeekIn
49:00 Building a “culture of execution”
54:00 The team riffs on Aure’s prototype design to create more user-based functionality
59:00 Groop Skool discounts for alumni and Producer’s Program members

Duration : 1:11:4

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Technorati Tags: adobe, agile, backlog, brand, Color Theory, CSS, Design Basics, digital agency, dreamweaver, drupal, Eric Patrick, GoToMeeting, Groop, Groop Skool, how to, html, Illustrator, instructional, java, Jose Caballer, Marketing, photoshop, Robert Haydock, scrum, Seth Godin, Ship It, sitemap, strategy, This Week In, ThisWeekIn.com, typography, web design, webdesign, websites, Word Press, wordpress

Hide your wife, hide your kids, we’ve got a Design Battle on our hands!

Last week you saw Jose build on Aure’s wireframes for the ThisWeekIn Web Design redesign, today the two designers battle live on the internet! That’s right, Jose and show favorite Aure Gimon will simultaneously riff on design concepts, competing and collaborating to see which is the wildest web design gunslinger of the west. And of course, by watching live you’ll pick up some great tips and techniques from two of the best designers going on the internet today.

00:00 Open
00:30 web design Battle introduction
01:35 Robert Haydock, our first member of the Producer Program joins us on set
02:02 Blank Spaces and the joys of co-working spaces
02:45 Why did you join the Producer Program?
03:20 How was the pace of the Groop Skool event?
03:45 Jose reads the Groop Skool reviews on air for the first time.
06:30 The treu benefits of the Producer Program: watch the show as preparation and then go to Groop Skool for the real world practice
08:00 Prepping for the Web Design battle with Aure Gimon.
09:15 Talking with Aure about designing with a creative brief in mind
10:30 Talking about competitors and media partnerships
11:20 Setting up two different perspectives for approaching the design process
12:20 Avoiding too many restrictions in the design phase
13:05 Robert talks about meeting Eric Ries of The Lean Startup
16:30 Jose talks about benefits and learning curve of applying lean development to web design
18:30 Announcing Groop Skool 3, November 12th and 13th
21:45 How does Lean Methodology transfer over to web design?
24:00 The importance of committing to process
27:00 Finally, the battle starts!
28:00 Choosing fonts (just read Stop Stealing Sheep and Learn How Fonts Work)
31:00 Finding a foundry and chasing type trends
36:40 House Industries
37:45 MyFonts.com as a great source for fonts
38:15 Checking in with Aure and how he prioritizes page layout
41:30 DaFont.com – full of bad free fonts and some hidden gems
43:45 Jose and Aure compare their work so far.
45:45 Using Adobe’s Kuler website to generate color combinations
49:30 How crazy can you get with a logo?
53:30 “That K is hideous”
55:30 “A logo is a vessel that you inject meaning into over time”
58:30 Comparing Aure’s work to Jose’s

Duration : 1:9:24

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Technorati Tags: adobe, agile, Arial, backlog, brand, Color Theory, CSS, DaFont, Design Basics, digital agency, dreamweaver, drupal, Eric Ries, Gotham, Groop, Groop Skool, Helvetica, Hoeffler And Jones, House, House Industries, how to, html, Illustrator, instructional, java, Jose Caballer, Lean Startup, Marketing, photoshop, Robert Haydock, scrum, sitemap, strategy, This Week In, ThisWeekIn.com, typography, web design, webdesign, websites, Word Press, wordpress